Here's your shirt.' It's kind of insulting. Instead, the brand created a shift in the way men's clothing is being marketed: 'Hey, you. You'll have more fingers than examples.Д«ecause-and this is crucial-Untuckit didn't reinvent the shirt here. Just check out those venues and count the number of tucked-in casual shirts. But even among retailers that cater to a relatively large swath of the population-from stalwarts like J.Crew to online-savvy brands like Everlane-the untucked shirt is standard at this point. The customer base for an Untuckit shirt is wide-men 25-70 years old, with a booming womenвЂ™s business-and, apparently, likes having fashion explained to it by a brand's mission statement. And second, you're paying more money for something you don't need. First, in a world where the options for untuck-friendly tops abound, one thatвЂ™s sole raison dвЂ™etre is вЂњYou can untuck it!вЂќ is far from vital. Listen, if you want to buy a shirt because you know that it can be worn untucked-and the reason you know that is because the company has very specifically marketed it to you that way-you can do that. Guys are buying these shirts, which are generally priced around $90-$100-'an easy price point for everyday kinda guys,' says Riccobono-in a big way. The brand had opened 25 brick-and-mortar stores by the end of that same year, with plans for 25 more in 2018.

Reuters reported Untuckit had a $200 million valuation at the beginning of 2017. 'It sounds very simple, but a lot of companies arenвЂ™t nimble enough to check the length of every single shirt,' he claims based on. So he started a company with a shorter shirt as the signature item. (This, despite the fact that one such shirt already existed in the co-founder's closet. 'It took a year to get the fit right,' Riccobono says. It could be left untucked and not look sloppy. What the people-and Riccobono-wanted was a shirt that buttoned but didnвЂ™t have to be tucked in. вЂњI started asking friends about it we all had this same issue of finding the perfect length shirt.вЂќ вЂњI found myself always wearing the same shirt because it wasnвЂ™t really long,вЂќ says Untuckit co-founder Chris Riccobono, seen here wearing an untucked shirt with a sport coat and making part of my brain explode. Mathematically, it's a small thing, the matter of an inch or two.

Untuckit is brand that makes button-front shirts with shorter hemlines than standard shirts. but untucked?! Surely you can't just do that, right? This is the 'disruptive' fashion startup's naughty daydream: a whole new market segment, ripe for the selling, based off a perceived problem that, let's be clear from the start, doesn't actually exist. But what if-and stick with me here-it hasn't? What if you want to wear a collared shirt.

No tuck shirts for men